CODEWALLA
A company that partners with startups to build innovative software, fast.
CHALLENGE
To reimagine Codewalla’s digital presence, ensuring an intuitive, visually compelling user experience that aligns with Codewalla’s goals and growth ambitions.
OUTCOME
The new design positioned Codewalla as a modern, reliable partner for non-startups, driving tangible growth in client interest and interaction.
Role
Project
Codewalla, LLC (ongoing)
Product Designer
Year
Team
1 Developer
2024
1 Marketing Specialist
We interviewed a mix of internal stakeholders, potential users & analyzed our website data to inform our research.
Bounce Rate
Indicated that many visitors left the website after viewing just one page. This high bounce rate suggested that visitors either did not find what they were looking for or struggled with navigation on the site.
Conversion Rate
Our low conversion rate reflected insufficient calls-to-action, making it difficult for users to complete key actions like filling out forms or signing up for consultations.
Surveys
Users rated their experience as satisfactory. Many mentioned that the website felt outdated, lacked engagement, and failed to establish a connection with them.
EXISTING DESIGN ANALYSIS
The lack of design cohesion and unclear call to action weakened brand identity, hindering conversions.
Design inconsistencies and weak storytelling reduced impact, leading to disengagement.
Visual Discrepancies and Navigation Issues Impacted User Engagement.
Blog graphics lacked consistency, creating a disjointed appearance.
Stacked vertical blog cards created excessive scrolling, affecting accessibility.
Users couldn’t filter or search by category, making content harder to navigate.
FINAL DESIGNS
Optimized for Conversion with Clear CTAs and Enhanced User Engagement.
Before
After
Solutions Page
Solutions Page
Transformed About Us Page with Clear Structure and Compelling Brand Story.
The layout and structure were reorganized to make key information, like the company’s mission, vision, and founder details, more accessible. By presenting a compelling brand story, the page now creates a stronger connection with its audience, fostering deeper engagement and trust.
Refined Insights Page with Organized Layout and Consistent Visuals.
The page now features a grid layout for easy navigation, page numbers, and standardized graphics, with a consistent visual art direction that aligns with the content, creating an engaging and polished look that invites users to explore insights more thoroughly.
Enhanced the Blog page for improved readability and engagement.
Typography was standardized, CTAs added to encourage further engagement. Text hierarchy was restructured for readability, and author names, publication dates, and relevant tags were included to provide context.
Style Guide
